Brand Identity
The graphic representation people associate with your company — researched, defined, then built.
Service 01 / Delta Media
Brilliant graphic design is vital in communicating your brand. From logos to distributable material, we produce work that reflects the ethos of the client in every aspect.
Start a project →
Brand identity and logo design — researched, defined and built in our Attard studio, then carried through onto everything else we make for you.
Brand identity is the most critical element of retail and business design — the overall graphic representation people associate with a company or product. Competition for customers is fierce, so a strong brand builds relevance, establishes trust, and motivates people to act.
Many designers throw the term branding around without a true understanding of what it means. We take the time to ask the right questions and do the research to answer them, so the identity we build sits on a foundation rather than a mood board.
The graphic representation people associate with your company — researched, defined, then built.
A smart, well-crafted mark is the simplest and most effective marketing a business can invest in.
Design & Logo Creations runs through the same five steps as everything else we make — with the same team at each one. See the full process
01
The goal, the audience and the deadline, agreed together.
02
Concepts, layout and artwork, developed and refined with you.
03
Colour, stock and finish seen and approved before anything runs.
04
Print, wrap, embroidery or fabrication — whichever the approved job needs.
05
Fitted, mounted or delivered, depending on what was made.
It depends on what the logo has to cover. A single mark costs less than a full identity that also has to work on stationery, signage, uniforms and vehicles. Tell us about the business and where the logo will be used, and we will quote the scope you actually need.
Vector master files (AI, EPS, SVG or PDF), a one-colour version in positive and reversed, PNG and JPG exports at a few sizes, the colour values written down for print (CMYK or spot) and for screen (RGB or hex), and the names of the fonts with their licences. Keep them yourself, not in someone else's inbox.
A logo is the mark. A brand identity is the whole graphic system people associate with the company: the logo plus its colours, typefaces and the rules for using them on everything from a business card to a shopfront.
Yes. A logo can always be redrawn as clean vector artwork, which is what printing, embroidery, signage and vehicle graphics need. It is real work, so plan it in before any deadline that depends on it.
Test it four ways: print it in one colour, shrink it to about 15 mm wide, describe it to someone over the phone, and picture it where it will actually be seen, such as on a van, above a shop or stitched on a polo. A logo that passes all four is a logo that works.
Start a project
Send the brief, rough idea or measurements — whichever you have. We will help define the next step.
Begin the conversation